The Manitoba Consumer Monitor Food Panel



A longitudinal research project at the University of Manitoba

What is the MCM food panel?

The MCM Food Panel is an online survey that asks questions about your opinions, preferences and experiences with food and health.

What is the survey process?

First, we choose a relevant topic of interest, then the research team and other stakeholders develop questions for the survey. Once the questions are finalized, we create the survey template, upload it, and it’s ready for panellists to access online and on paper.

Who is the research team?

The research team consists of University of Manitoba Principal Investigators, staff members in the Faculty of Human Ecology, and steering members from Manitoba Agriculture, Food and Rural Development (MAFRD).

How often would I receive a survey?

There are five surveys per year, on different topics. The link is sent straight to your email inbox. All you need to do is follow the link, log in with your email address, and fill out the survey!

Are the surveys difficult to complete?

The surveys are easy to complete and take about 15-20 minutes to fill out. You can  access the survey using your computer, iPad, tablet, or smartphone!

What topics do the surveys cover?

Previous survey topics include food safety, local food, probiotics, eating habits, farmers markets, marketing claims, and plant sterols.

In the future, panellists may be asked to sample new food products and provide feedback on whether or not they liked the product.

What’s in it for me?

For every survey that you complete, you will be entered for the potential opportunity to receive grocery store gift cards  worth up to $500.

On top of that, you would be contributing to research and helping to make sure you and your family can continue to use the products  you love, contribute to the development of new, healthier, tastier food products, while helping to create new policies and programs that guarantee a healthier future for Manitobans.

How can I get involved?

If you are a Manitoba resident, over the age of 18, and would like to become a panelist on this first of its kind project, you can register online at:

You can email us at or call us at 204.487.3716 (toll free at 1.877.538.5543).